They had me at ‘stopper’
Have you seen the commercial with Sopranos star Michael Imperioli pouring a shot of 1800 Tequila in its own stopper by simply flipping the bottle upside down? You have to admit, in this new wave of arty liquor packaging, the top doubling as a shot glass for the 100 percent blue agave tequila is pretty inventive and resourceful.
Speaking of “arty,” 1800 is also decking the shelves during the holidays with their second annual installment of the 1800 Tequila’s Essential Artists Series starting November 2009. After receiving 15,000 online submissions,11 designs were chosen, along with a rendition designed by world renowned Shepard Fairey and his Studio Number One (Fairey did all of those “Obey” and Obama “Hope” designs) to pimp out the 1800 bottles. There’s no doubt that these various designer bottles containing 100-proof tequila will capture some eyes in bars and upscale liquor stores throughout the U.S. With rapper Rick Ross and Tony Soprano’s nephew as spokespersons, 1800 Tequila aims to muscle out the competition and look good doing it.
See, Ale Sharpton isn’t all about brew! (Just a lot about it!)
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